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The Centaur Company, founded in 1871, owned and marketed proprietary medicines, notably, the stimulant laxative Fletcher's Castoria and the ointment Centaur Liniment. The company is historically significant in that it was a driving force during the early development of mass marketing and advertising. ==History== In 1871, The Centaur Company was formed by Charles Henry Fletcher at 80 Varick Street, New York City to purchase the rights to and manufacture the laxative Pitcher's Castoria, renamed Fletcher's Castoria after the founder. Together with Demas Barnes and Joseph B. Rose who had purchased the formula for Centaur Liniment that same year, manufacturing began. In 1923 Sterling Drug purchased a 1/4 interest in The Centaur Company and eventually purchased the entire company.〔New York Times, Feb 9, 1923, Page 24, col 1 ??〕 In 1934, the Centaur Company Division of Sterling Products (later called Sterling Drug) purchased Z.B.T. products from the Crystal Corporation. In 1984, Sterling Drug sold Centaur's raison d'être product, Fletcher's Castoria, to Mentholatum Co Inc. The Centaur Company also owned the marketing rights to Dr. William B. Caldwell's "Syrup Pepsin", manufactured in Monticello, Illinois, until the factory closed in 1985. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The Centaur Company」の詳細全文を読む スポンサード リンク
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